Hello!
I’m Pragya, an illustrator and licensing artist based in Edison, New Jersey.
I discovered my voice as an illustrator in the early 2010s and have since built a career creating artwork that translates seamlessly across products and platforms. My illustrations are sold online, in stores across the U.S., and licensed to partners seeking art that feels joyful, approachable, and story-driven. I’ve worked with and sold artwork to clients including Hallmark, American Greetings, Leanin’ Tree, Papyrus, Design Design, Design House Greetings, Ogilvy & Mather, and Keshet, among others.
Inspired by both the animate and inanimate world, I create characters and scenes that bring warmth, humor, and personality to everyday products. I’m drawn to bold, saturated color palettes and clean, thoughtful compositions designed to connect emotionally with audiences while remaining commercially versatile.
My goal is to create artwork that not only stands out on the shelf, but also creates a moment of delight for the person who encounters it.